Client:
MCRO
Industry:
Hemp
The MCRO Shot is a 2oz functional beverage line infused with Delta-9 THC, created to deliver either a focused energy boost or a relaxing, mellow experience.
The project required visually distinct flavor SKU's, hemp-compliant packaging, and premium shelf presence through both bottle design refinement and fully built shipper cartons for retail presence.
My Role
Senior Designer leading packaging development end-to-end. I refined the bottle artwork, designed the shipper cartons, ensured Pantone-accurate and compliant print files, and created high-fidelity renders for stakeholder approval. I guided key design decisions and oversaw production prep for retail-ready manufacturing.
Software Used: Adobe Creative Suite, Blender 3D, Shopify, Google Workspace, Asana, Slack.
The Challenge
To create a clear, premium system that differentiated two functional effects within a tight 2oz format while meeting THC compliance. The packaging also needed to stand out on retail shelves, balancing regulatory hierarchy with a strong, cohesive brand presence across both individual bottle and carton.
Design & Execution
Refined the existing bottle design by making structural and visual adjustments for clarity, print accuracy, and brand alignment.
Ensured Pantone-accurate color matching, compliant label hierarchy, and precise type/graphic placement.
Developed full concept renders for both the bottles and shipper cartons to visualize final shelf impact.
Designed all shipper carton artwork from scratch using provided dielines, ensuring production ready layouts.
Built a complete visual deck of renderings and print mockups for internal stakeholder approval.
Implementation
Prepped all production files according to printer specifications and regulatory requirements.
Reviewed first-run bottle samples and made final adjustments before locking in on final production.
Delivered final print-ready assets and approved renderings for manufacturing and distribution.
Results
The final packaging system elevated the MCRO Shot into a premium, retail-ready product.
The refined bottle artwork and custom shipper designs created a cohesive brand story, improved compliance clarity, and provided stakeholders with high-fidelity renders that streamlined approval and production. The project moved into print with minimal revisions and strong internal reception.
