Client:
MCRO
Industry:
Hemp
Senior Graphic Designer finalizing print files for both single unit and shipper cartons. Ensuring accuracy in design, colors, and compliance before sending off to print. Led all creative initiatives for both B2B and DTC launch assets including final product and creative renders, sales sheets for company sales department, email campaigns, and e-commerce implementation.
Software Used: Adobe Creative Suite, Blender 3D, Shopify, Google Workspace, Asana, Slack.
My Role
Lead designer for design collateral needed for a successful B2B and DTC launch.
Refined the existing bottle design by making structural and visual adjustments for clarity, print accuracy, and brand alignment. Designed shipper cartons.
Ensured Pantone-accurate color matching, compliant label hierarchy, and precise type/graphic placement.
Prepped all production files according to printer specifications and regulatory requirements.
The Challenge
Creating a clear, premium system that differentiated two functional effects within a tight 2oz format while meeting THC compliance. Delivering a complete suite of creative assets for B2B and DTC launch.
Design & Execution
Delivered sales collateral to the sales team.
Collaborated with the Marketing Manager on copy for the B2B one sheet.
Focus on information hierarchy, sales sheet included product specs, pricing, and UPC's.
Implementation
Designed all email campaigns relating to product launch, including but not limited to product highlights, educational, and sales campaigns.
Implemented all creative into the e-commerce website (Shopify) for DTC launch.
Results
Designed a cohesive, on-brand, and visually striking collection of design assets for a successful B2B and DTC product launch.
Created web banners and PDP images to implement into Shopify e-commerce store.
UI strategizing for conversion-focused copy, images, and content structure.
