Client:
Troomy Nootropics
Industry:
Wellness / Holistic
In-house senior designer for Troomy Nootropics for 3+ years, supporting the brand across packaging, print, digital, retail, and experiential touch points. Created and maintained a variety of design systems for brand cohesion, streamlined project timelines, and cross-functional execution.
My Role
Owned the following within my team:
Packaging projects from concept through production.
Email design systems for a variety of campaigns and flows.
B2B / POS material for digital and print formats.
Retail POP display concepting, file preparation, and production.
Shopify storefront updates and backend product management.
Trade show booth design (Natural Products Expo West).
Software Used: Figma, Adobe Creative Suite, Blender 3D, Shopify, Google Workspace, Asana, Slack.
Design & Execution
Design systems play a huge role in execution, productivity, and streamlining processes for different projects. The first solid design system created was the packaging system for the original 60ct jars, which later expanded to a variety of different formats including capsules and pouches. Following, came the email system which played a huge role in training and streamlining the workflow for the teams junior designer.
Implementation
I also played a role in maintaining the brands Shopify storefront, working with developers on adding in different sections to the theme, adding products in the backend for product launch preparation, and keeping information and images on the storefront prevalent and updated as newer content was generated.
Plus More
Created B2B / POS material for digital and print formats such as sales sheets, product catalogs, retail decks, pull-up banners, business cards, etc.
As Troomy expanded into retail, the brand needed concepts for in-store branding, POP displays, and packaging quantity variations. I received prompts explaining retailer interest and created full concepts; from flat control drawings to fully fleshed out 3D renders as a part of concept decks, which the sales director would then to present to retailer teams.
Trade show booth design. After receiving control drawings from Troomys booth building partner, I decided layout and overall design of the booth based on their original concept and various team discussions. I then prepared all graphics, images, textures, and signage files for production. The final booth was a showstopper and huge success at the 2026 Natural Products Expo West show in Anaheim, CA (image below).
Plus more.
